Microsoft unveiled a new search engine named Bing, the rebranded and rebuilt search engine formerly code-named Kumo, designed to replace Live Search. Microsoft is renewing its efforts to challenge the dominance of Google in the Internet search market.
Bing will be fully deployed worldwide June 3. The new search engine or 'decision engine' as it is termed, is targeted initially to focus on shopping, travel, local business and information, and health-related research and help people make informed decisions in this area. It might help Microsoft gain share in the search business.
Bing will be Microsoft's new default search. Bing uses technology from Powerset (a search technology company Microsoft acquired) to display refined versions of your query down the left side of the page.
Bing also pop ups an excerpt of the text on a search result if you hover over it. This saves a lot of time if you're not quite sure if you want to follow a result. Bing also does very well in video search results. Bing's presentation is excellent when compared to other search engines.
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